BLQ.

Client Comms

Warm, clear language for clients: templates you can adapt, plus gentle ways to answer common questions.

General Announcement (2-Week Notice)

Subject: An update we're excited to share: our new rhythm at BLQ Hi [Client Name], We're writing to share something important: starting [Date], Brandlogiq will move to a five-day week, with core hours Monday through Friday, 9:00 AM to 6:00 PM. We're making this change because we believe well-rested teams do their best work: more focus, clearer thinking, and creative that stays sharp for you. Nothing about our commitment to your brand changes; we're simply aligning how we operate so we can serve you sustainably over the long term. What you can expect: • Day-to-day collaboration and deliverables will follow our Monday-Friday rhythm. • Saturdays are a full rest day for the team so everyone returns fresh on Monday. • Sundays remain available for genuine, time-sensitive situations through our small on-call team. Your account lead can explain what qualifies. We're giving two weeks' notice so we can adjust any workflows together and answer any questions you might have. We're grateful for your partnership and happy to find time to walk through what this means for your account specifically. Warmly, [Your Name]

WhatsApp / Slack Quick Update

Hi [Client Name], quick note from BLQ. From [Date] we're on a Mon-Fri, 9-6 schedule so the team can recharge and keep delivering strong work for you. Weekends are quieter by design; if something truly urgent comes up on a Sunday, your PM can guide you. Happy to find a moment to chat if helpful!
Last resort

Formal Breakup / Transition Email

When to use

Use only after the steps below. This email is for rare situations where working styles truly don't align. Step 1: We've shared the change: the General Announcement has gone out and the client has had a chance to respond. Step 2: We've listened: there's been at least one thoughtful follow-up (email or call) with your Account Director, and it's clear the client still needs a level of weekend coverage we can't offer in good faith. Step 3: Leadership alignment: Management and your AD agree in writing that a respectful transition is the right path. After that, this template helps you close the chapter with care and clarity.

Subject: A thoughtful next step for our partnership Hi [Client Name], I hope you're well. We've shared that Brandlogiq is moving to a Monday-Friday rhythm (9 AM-6 PM) from [Date], with Sunday support reserved for exceptional situations. We've really valued working with you, and we want to be honest: your team appears to need consistent weekend coverage in a way our new model isn't built to support long term, and we wouldn't want to overpromise or let you down. In situations like this, we've found it kindest to be upfront. We believe you may be better served by a partner who can match a six- or seven-day support model, and we'd like to help make any transition as smooth as possible. Over the next [X weeks/days], we're here to organise a thoughtful handover: files, contacts, and anything that helps you land well with your next team. If you'd like to discuss timing or format, just reply and we'll align. With appreciation for the work we've done together, [Your Name]

Client FAQ: suggested responses

Tone to aim for: appreciative, calm, and clear. Acknowledge their perspective before you explain how BLQ works.